Third Wave Coffee

You might come across all sorts of information about third wave coffee in coffee shops, online, and in many other places. Most of the time, the explanations differ from one another. So, what exactly is third wave coffee? And how is it related to the first and second waves?

The first wave began in the 1800s, when coffee consumption started and quickly increased, becoming widely accessible. Instant coffee and other practical methods made their way into our kitchens at home.  Since coffee was produced more industrially, the quality was generally lower. However, the fact that coffee became more widely consumed and popular led to new discoveries.

“Now it’s accessible, but at the same time, it’s a luxury!”

The second wave began with the global expansion of coffee shops. Alfred H. Peet, a Dutch-American, was one of the key pioneers of the second wave. With his knowledge of coffee roasting and gourmet coffee, he had a major impact on this era.  Thanks to this movement, people came to better understand the differences between Arabica and Robusta.  Espresso and espresso-based drinks such as cappuccino, latte, mocha, and macchiato became well known during the second wave. Coffee shops turned into places where people regularly went to socialize and spend time.

“Drinking coffee is enjoyable and fun, and good coffee is delicious.”

The two key elements in coffee, “quality” and “appreciation,” are the result of everyone’s hard work from farm to cup. Baristas who now share coffee knowledge with consumers in a more transparent way, pay attention to detail when preparing coffee, and use freshly ground beans; roasters who roast more lightly based on the farm, processing method, and flavor profile; and farmers who improve cultivation conditions and processing methods on their farms... All of this meticulous work carried out from start to finish is what gives rise to the third wave. All of this not only provides higher-quality coffee beans but also offers consumer education and better service, allowing everyone to enjoy the perfect cup of coffee.